May 21, 2009
[yellow tail] wine recently announced a partnership with world renowned architect and designer Michael Graves signalling the brand’s continued commitment to pushing the boundaries of the wine category in ways that give it a fun, accessible flair. Graves will design a set of the first ever wine[tail] glasses to accompany [yellow tail]’s new wine-based cocktail recipes.
Graves will unveil his designs for the wine[tail] glasses in mid-July 2009, and 10 original artist-created sets of four collectible glasses will be auctioned off on eBay in November 2009. All proceeds from the online auctions will be donated to the American Association of Museums, which develops standards of excellence for museums across the United States
Posted by mad architect at 1:16 PM