I was reading an article in the LA Times about home ownership, and out of no where they dropped Rem Koolhaas' name. No description of what he's done, his firm, nothing. It got me thinking that BIG name architects have really become household or everday commodities.
Now understandly this wasn't anything new. A generation or two ago every potentional suburbanite this side of the planet knew who FLW was. But that was specific to their needs & interests - home ownership.
Today Architects whose fame was esoteric only to other architects have become featured names on products ranging from kettles, toasters, pens, watches, items of more household significance you name it. Has the world gone mad...or just finally realigning?
something to add?